rankingfusions SEO Blog

The EU's GDPR has been binding for companies and institutions since 2018. This poses completely new challenges for web tracking. Previously, data analysis was evaluated with Google Analytics - all under the US data protection framework. For GDPR-compliant data measurement and analysis, the German tool etracker Analytics offers security in the protection of personal data. We would like to introduce you to etracker as an alternative to web analysis tools on the other side of the Atlantic.

The switch has finally been made! Google Analytics 4 (GA4) has become the standard among web analytics tools. Compared to Universal Analytics, es offers improved event tracking and insights based on machine learning. GA4 requires an adaptation of the tracking code and a review of GDPR compliance. Read more about the difference between GA4 and other tracking tools.

Google Analytics is the world leader when it comes to es web analytics and tracking. But not all website or app owners want to trust Google with sensitive customer data. That's why today we present Open Web Analytics as an alternative to GA4.

Google has already worked twice on the title tags in 2021 - which led to some incomprehension among SEOs and webmasters, especially after the first update. In the fall of 2021, Google reacted to the feedback and added to it - and has now done further fine-tuning. This is in line with the philosophy of Google's SEO department to continuously respond to feedback.

Core Web Vitals measure essential metrics for the user experience of websites. Websites that achieve the best possible results are rated positively by search engine operators. This is because loading time, interactivity and visual stability influence the ranking. Read here why usability and good Core Web Vitals values improve visibility in the SERPs.

Mit dem Google Core Update September 2019 hat die Suchmaschine erneut für einigen Aufruhr unter Contentverantwortlichen, SEO Agenturen und in e-Commerce Unternehmen gesorgt. In diesem Artikel möchten wir Sie über die Besonderheiten dieses Updates aufklären, Ihnen dabei helfen zu erkennen, ob und wie Sie von diesem vierten größeren Google Update in 2019 betroffen sind und Ihnen Hilfestellungen für Anpassungen Ihrer Content- und SEO-Strategie geben.

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The SEO tool SISTRIX includes so many features that in this post we will focus on some of its key elements from the SEO point of view. In one sentence, Sistrix is one of the Seo tools that can be used to compare the SERPs of one's own website with those of competitors. At its core is the Sistrix Visibility Index, which es is only available in this tool.

The number of Google updates has increased significantly recently. After es gave already in July this year a qualifying update in the Google algorithm, also in August another update was imported, with strong effects on the visibility of some web pages and the search engine optimization. In these updates from Google, es does not give any notifications. Users must rely on their own experience to adjust their own strategies.

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Everything has a price. Even search engine optimization, better known as SEO. This online marketing channel can be compared to a garden. Only those who take loving care of its growth over the long term will reap the harvest after the busy season - with growing success. Because SEO creates a certain independence from external service providers in the long term. For example, if you focus on the organic ranking of keywords - by creating high-quality content - you can use part of the SEA budget for other purposes.

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