A content gap analysis is a content marketing tool used to identify gaps in your existing content. It looks at what topics or keywords are covered by competitors that are missing from your own website. This helps to plan new content and optimize existing content.
Content gap analysis is important for SEO because it helps to improve visibility in search engines. It can reveal which keywords are not yet sufficiently covered and thus positively influence the keyword ranking.
The frequency of a content gap analysis depends on the dynamics of your industry and the activity of your competitors. In general, however, it should be performed at least semi-annually to stay current and identify new opportunities.
The duration of a content gap analysis can vary depending on the scope and level of detail, but on average you should expect one to two weeks.
The cost of a content gap analysis depends on several factors, such as the size of your website, the number of competitor sites to be analyzed, and the scope of the analysis.
For a content gap analysis, we need information about your target audience, your competitors, your business goals, and access to your website and content management system, if applicable.
The cost of a content gap analysis depends on several factors, such as the size of your website, the number of competitor sites to be analyzed, and the scope of the analysis.
The cost of a content gap analysis depends on several factors, such as the size of your website, the number of competitor sites to be analyzed, and the scope of the analysis.