Content audit

A content audit is a systematic evaluation and analysis of all existing content on a website. Here es is about keyword relevance, text and image quality, and whether the content corresponds to the search intent of a target group. The content audit evaluates the effectiveness of the content, e.g. by evaluating web analytics data. In this way, optimization potentials are identified and transferred into an action plan for content optimization.

What is the strategic advantage of content audit for websites?

A content audit is important to improve content effectiveness and gain strategic advantage:

Identify weaknesses in content to optimize and improve the user experience.
Identify top performers to reinforce and build upon successful content.
Improve search engine ranking and visibility through content optimization.

How long does a content audit take?

The duration of a content audit can vary. The following steps are to be observed from the SEO point of view:

Collect and analyze data about existing content.
Evaluate the quality, relevance and performance of the content.
Identification of gaps and optimization potentials.
Develop a content optimization strategy.
Implementation of the optimization measures and monitoring of the results.

What does a content audit cost?

The cost of a content audit depends on the website and the objectives for the website. In a free initial consultation, we talk through your goals and explore the expense. On this basis, you will receive an offer, which contains concrete information about the costs.

Does es give an initial free content check?

For the first conversation, we get an overview of your content. Are keywords used correctly? Do texts, images, videos really describe the search intent of your target group? We will gladly provide you with this basic information in a free consultation.

Interested? Make a personal appointment now and learn more