Content optimization in search engine optimization refers to the adaptation and improvement of content - usually texts. This is es about increasing visibility and relevance in the search engine results(SERPs). Content must be SEO-optimized in order to bring relevant traffic via the online marketing channel organic search. Content optimization also helps to better identify the search intent of users.
Depending on the search intent and keyword research, content elements need to be optimized from time to time. This can mean the introduction of the right keywords, to the complete adaptation of all website content. Here we focus on the optimization of content that is text-based. For all other content types (images, infographics, video content) we optimize websites as well.
Content optimization pursues the following SEO goals:
Optimizing content can be very quick if keywords are available, the search intent is fixed, the buyer personas are known, and the website has only a few URLs. However, depending on the customer's requirements and complexity, es can also take much longer. Es therefore depends.
We will discuss with you in advance which efforts we estimate for your project. In doing so, we can define individual project stages with you and incorporate them into the SEO roadmap and other SEO services.
Our prices for content optimization are calculated according to the number of hours and the complexity of the job. For example, if all keywords are already available and only need to be included in the content, our effort is low.
However, if you would like to have the complete content revised, then es becomes more extensive. We will make you an offer in advance and adjust to your wishes.
Content optimization deliverables include:
If you do not have all the information, we can still get started. Much clarifies itself on the way.
Content optimization deliverables include:
Content optimization deliverables include: