rankingfusions SEO Blog

The relaunch has many more challenges than "just" a visual refresh of the website. In addition to the strategic realignment, es is primarily about improving website performance - and SEO performance. That's why the SEO manager needs to be at the planning table early on! Here we would like to share our perspective on a successful website relaunch. On top of that, there are some tips in the website relaunch SEO checklist.

Google is constantly updating its products to improve the user experience. The latest innovation from Google is the Discover Feeds in the overview page. Here we highlight what the opportunities of this feature are and what changes it means for the SEO strategy.

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Web design and search engine optimization have many common tasks and often go hand in hand. How SEO metrics are important information for web designers and design issues for SEO experts, you can read here in this article. We would like to encourage that SEO, design and development are thought together from the beginning.

Search engine optimization and GDPR are only marginally related. In this article, however, we shed light on the extent to which SEO can detect data leaks and thus ensure the security of personal customer data. SEO monitoring and indexing analysis not only uncover technical gaps in a website. Search engine optimization can prevent security gaps in websites at an early stage.

Redirects are part of the daily business in website optimization. Therefore, es is astonishing that legends about the use of the right redirect code are still spinning. Whether a redirect is created permantently or rather temporarily has significant effects on crawling for webbots. Ultimately, this also has effects on the ranking. Here you can read a little background information about why redirect codes should be chosen consciously.

Documentation, evaluation and web analysis are reserved for Google's in-house GA analysis tool. For many companies, Matomo also offers web analysis features - and is even GDPR compliant. The web analysis tool, which is based on open source codes, is recording growing market shares. We took a close look at Matomo in terms of web analysis, tacking and data protection-compliant reach analysis. Here you can read the detailed comparison between Matomo and other web analysis tools.

When was the last time you seriously picked up a dictionary and searched for a term? We can't remember either. A revolution has taken place in just 25 years. Not much more browsing. Now it's time to Google! We celebrate 25 years of Google. Happy birthday, little bot.

The EU's GDPR has been binding for companies and institutions since 2018. This poses completely new challenges for web tracking. Previously, data analysis was evaluated with Google Analytics - all under the US data protection framework. For GDPR-compliant data measurement and analysis, the German tool etracker Analytics offers security in the protection of personal data. We would like to introduce you to etracker as an alternative to web analysis tools on the other side of the Atlantic.

The switch has finally been made! Google Analytics 4 (GA4) has become the standard among web analytics tools. Compared to Universal Analytics, es offers improved event tracking and insights based on machine learning. GA4 requires an adaptation of the tracking code and a review of GDPR compliance. Read more about the difference between GA4 and other tracking tools.