The conversion rate (CR) is one of the important KPIs in online marketing. Here, the percentage of users who perform a certain action (conversion) on a website is indicated. This value is compared with the total number of visitors. The conversion rate does not only refer to the check-out process. Likewise, filling out a form, purchasing a product, or subscribing to a newsletter can result in the CR.
Conversion rate is a critical measure of website performance and user experience to convert users to customers. It helps assess how well the website user experience, web design, product offering, and call-to-action help convert prospects into customers.
The conversion rate is calculated by dividing the number of conversions by the total number of visits or sessions on a website. This value is then multiplied by 100 to get a percentage. For example, if 100 users visit your website and 5 of them perform a conversion, your conversion rate would be 5%.
Conversion Rate Optimization (CRO) is the process by which strategies and tactics are applied to improve the conversion rate of a website. This could include: testing different call-to-action buttons or texts, improving pagespeed, optimizing the buying process, or adjusting the web design to make es more user-friendly.
Obwohl die Conversion Rate nicht direkt die SEO beeinflusst, ist sie eng mit dem Gesamterfolg einer SEO-Strategie und des SEO Service verbunden. Eine höhere Conversion Rate deutet darauf hin, dass Ihre Website relevante Inhalte liefert, dass die technische Infrastruktur der Website stimmt und effektiv auf die Bedürfnisse Ihrer Zielgruppe reagiert. All diese Faktoren wirken sich wiederum positiv auf Ihre Suchmaschinenrankings aus. Daher ist es wichtig, sowohl SEO als auch CRO in Ihre Gesamt-Online-Marketingstrategie zu integrieren.