Glossary
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Breadcrumb navigation

Breadcrumb navigation

Breadcrumb navigation is a type of website navigation. It is used to show users the path on a website in an understandable way. They are usually displayed as a horizontal or vertical bar and show the user the hierarchy of visited pages. The term "breadcrumb" is derived from the fairy tale "Hansel and Gretel", in which breadcrumbs were used to show the way through the forest. In the same way, breadcrumbs allow users to find their way around the website more easily and return to previous pages.

Importance for UX and SEO:

Breadcrumb has a long history in web development. In the past, "breadcrumbs" played a crucial role in improving user experience. Users could more easily follow the path on the website, resulting in lower bounce rates. In this age of complex websites and e-commerce platforms, breadcrumbs are still important for UX. They make navigation easier on pages with many subpages or products and improve user experience.

In addition, breadcrumbs are also SEO relevant. Search engine crawlers use breadcrumbs to understand the website structure and determine the importance of pages within that structure. This can have a positive impact on ranking in search results. By using breadcrumbs, SEO experts can optimize internal linking and thus improve the visibility of the website.

Recommendations and Best Practices:

To effectively integrate breadcrumb into website navigation, the following best practices should be followed:

  • Breadcrumbs should be easy to understand and consistent throughout the website. Users should always know where they are on the page.
  • Breadcrumbs should illustrate the hierarchy of the website. Starting with the home page and ending with the current page. This allows es users to find their way around the website.
  • Breadcrumb elements should be clickable to help users navigate. Care should be taken to ensure that the links used are designed to be search engine friendly.
  • Breadcrumbs should be easy to read and use on mobile devices to improve the user experience regardless of the device used.

Overall, breadcrumbs are a valuable tool to support SEO strategies. Their importance in the past and present shows that they are an important part of website navigation that serves both users and search engines. Through best practices, website managers can ensure that breadcrumbs are used effectively to increase user satisfaction and increase website visibility in search results.

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