rankingfusions SEO Blog

Eine erfolgreiche Website zu entwickeln, ist keine leichte Aufgabe – erst recht, wenn sie heutigen SEO-Standards gerecht werden soll. Dennoch wird bei vielen Webprojekten SEO erst nachträglich oder kurz vor dem Launch bedacht. Das ist ein schwerwiegender Fehler, da eine späte Integration von Suchmaschinenoptimierung technische Probleme und ineffiziente Content-Strukturen erzeugt. Dies führt letztendlich zu kostspieligen Nachbesserungen.

Als erfahrene SEO-Agentur wissen wir, dass eine durchdachte SEO-Strategie von Anfang an unverzichtbar ist. In diesem Beitrag erfahren Sie, warum ein frühzeitiger SEO-Check essenziell ist und welche Vorteile er bietet.

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A nightmare not only for consumers: credit card, personal data and payment information get into the wrong hands. Since September 2019, online store operators have been required to implement two-factor authentication as an enhanced security requirement. As part of the European Payment Service Directive (PSD2), payment transactions within the EU are to become more secure for consumers.

When are SEO blogs a useful marketing tool? Medium-sized and large companies can reach their target group directly and bind them to the company by maintaining an SEO blog. However, the prerequisite is to know the topics of the target group exactly and to pick them up in SEO optimized content. Then the blog also benefits the search engine marketing and improves the website ranking.

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What is SEO? In the digital age, the search for certain keywords is increasingly aligned with the algorithms of search engines, such as Google or Bing. The term SEO (Search Engine Optimization) comes from the English language and means something like "search engine optimization". es refers to measures (technical/content-related) that help a website to occupy the highest possible position in the search rankings of a search engine operator such as Google or Bing.

It is still often underestimated, but it plays a significant role in search engine optimization: the user experience (UX). Google focuses on how user-friendly websites are designed with a specific ranking factor. Why SEO and UX go hand in hand in the long term, at the latest now, is what we would like to highlight in this article. Because the Google Core Web Vitals Update in May 2021 takes this topic under the microscope, among other things.

Wouldn't es be nice if a content management system took the website optimization work off your hands? To create an SEO-friendly website, content and technical aspects must be taken into account. Here we present - after purely arbitrary selection - some CMS tools, with the focus on search engine optimization.

With the introduction of the Search Console URL Inspection API (interface), Google is (finally) responding to the countless calls for an alternative data extraction from properties (websites/projects) available in Search Console. Now webmasters, SEOs and programmers have the possibility to obtain the data externally, for example to evaluate them separately or to read them into external programs for further data analysis.

In the age of search engine optimization, anyone who wants to bring their services, products and information to the right target group likes to focus on textual criteria. In the SEO analysis it becomes clear: For the website ranking, especially in relaunches, the worst mistakes lurk in completely different places, namely the redirects and the associated server status messages.

Anyone who talks to agencies and website operators about the subject of link building gives rise to extensive and controversial discussions. One side is skeptical about the targeted purchase of links, categorically rejects this practice. After all, Google, as the most important search engine in the German-speaking world, speaks out negatively and even punishes. Here, according to Google, the competition is distorted. Nevertheless, sensible external links are welcomed, as they represent a certain added value for the user. The other side of the discussion sees link building as an important instrument for permanently stabilizing and increasing rankings. Here, link building is a natural part of online marketing activities and tips the scales.